Rimmel Kate Moss Lipstick #30

This is the season of new lipstick additions. This is the season where my vanity is going to explode and it is a fact that with all the lipsticks I already own, they would last me a lifetime, yet, I am still buying more. 

Today I have Rimmel Kate Moss lipstick in shade #30. I hate when lipsticks don't have names and just numbers, I believe it would be easier to identify and remember the shades if they had a lovely name instead of just a plain number. The only number I always remember from the Rimmel Kate lipsticks is #107. I read probably hundreds of posts for this lipstick and it got stuck in my mind and I finally purchased it for myself.

The packaging is nice, it is a matte black tube with the Kate signature on the cap and I love that the actual product goes all the way down the tube and does not mess with the cap. It is also easy to open and close.  

However, in the case of owning more than two Kate lipsticks in the black tube, it is difficult to identify which lipstick is the one you are looking for, because all tubes look exactly the same, the only difference is the label at the bottom of it that indicates the number. But apart from that, the black tube is the same for all lipsticks and they could have added something to identify the shade and make it more recognizable. Not a major problem, but if you are in a hurry and you have 100+ lipsticks to choose from, this is a problem.

I ordered this shade online. I didn't had the chance to swatch it but I read many reviews and I decided that the shade was perfect. It is a gorgeous berry shade with hot pink undertones. 

The texture is creamy and applies really easy and glides beautifully on the lips. It is definitely not drying nor moisturizing, but comfortable and lightweignt and gives some gloss to the lips. 

The pigmentation is amazing but I love to build this up in order to make it appear darker on me. One swipe is enough to give you a pinkish berry shade, two or three will give you a deep plum colour.  On me, it lasts 3 hours before drinking or eating, and I must re-apply during the day. It disappears when I eat lunch but leaves a faint pink shade on the lips. Not the best, but I don't mind re-applying after 3 hours.

This shade reminds me so much of the Rimmel Kate #107, but this one is dark with red undertones whilst #30 is dark with hot pink undertones.

I purchased this lipstick for $6.49 which is pretty amazing for a lovely lipstick like this. But prices vary from store to store but I don't think they are expensive at all. 

What is your favourite Rimmel Kate lipstick?